First Twitter, now Facebook. Jay Z may not be a heavy user of social media, but when he does show up, he makes a splash! The debut of “Holy Grail” on Facebook is a first major music video to premiere on the platform, with 24 hours of exclusivity. That’s pretty huge!
The video, directed by Anthony Mandler, matches the vibe of the Justin Timberlake assisted song, very dark, edgy and artsy.