Jackie Magazine, from the Netherlands, featured Rihanna in their most recent issue with the very bold title… The Ultimate N*GGAB*TCH. Which they considered a term of endearment.
At first you may think, wait maybe they were lost in translation. Nope, they meant it. The article in English translates to:
They’ve got street cred, they’ve got a ghetto ass, and they can sing well. Rihanna, the good girl gone bad, is the ultimate niggabitch and loves to carry herself as such which in her case means; dressing half-naked. Unfortunately, Dutch winters are nothing like Jamaican winters, so choose a style that will allow you to withstand the harsh weather conditions. No oversized sunglasses and porn heels but leopard print, pink ‘’shizzle’’ and everything else that shines.
After many pitched a fit over the article, the editor released the following statement on Facebook:
First: thanks for all your responses. We are of course very fed up over this and especially veryshocked. However I’m glad that we’re engaging in a dialogue on this page — not everybody does that. Thanks for this. Other than that I can be brief about this: this should have never happened.
Period. While the author meant no harm — the title of the article was intended as a joke — it was a bad joke, to say the least. And that slipped through my, the editor-in-chief’s, fingers. Stupid, painful and sucks for all concerned. The author has been addressed on it, and now I can only ensure that these terms will no longer end up in the magazine. Furthermore I hope that you all believe there was absolutely no racist motive behind the choice of words. It was stupid, it was naive to think that this was an acceptable form of slang — you hear it all the time on tv and radio, then your idea of what is normal apparently shifts — but it was especially misguided: there was no malice behind it. We make our magazine with love, energy and enthusiasm, and it can sometimes happen that someone is out of line. And then you can only do one thing: apologize. And hope that others wish to accept it.
From the bottom of my heart I say it again: we never intended to offend anyone. And I mean that.
Eva Hoeke [source]
It’s been one hell of a week for Rih Rih, she actually just tweeted about a racist encounter!